What You’ll Learn
So, what will you learn in this Course?
Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you’ll learn all things SEO, including website optimization, link building, keyword research, and much more.
This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after watching these videos!
David Bain, author of the 26-Week Digital Marketing Plan and host of Digital Marketing Radio walks through everything that you need to know to start with in the art and science of SEO.
Six main modules are covered in the course and they are as follows:
1. What is SEO and why is it important?
2. How search engines work
3. A brief history of SEO
4. On-site, on-page and off-page SEO
5. Key elements of on-page SEO
6. The impact of SEO
If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further – this course is for you!
Who is this course for?
SEO beginners
Small business owners
Marketing team leaders
If your end goal is to rank higher in search engines like Google and get free organic traffic, this SEO training is for you.
PREREQUISITES
Nothing
Course Details
TOTAL ESTIMATED EFFORT
16 Hours
Duration: 12 Chapters
Each chapter requires approximately 80 minutes to complete
Course Agenda
Chapter 1: Why SEO?
Chapter 2: What is SEO?
Chapter 3: What is keyword research?
Chapter 4: How does a search engine work?
Chapter 5: On-Page SEO
Chapter 6: Off-Page SEO
Chapter 7: What are google algorithms?
Chapter 8: Types of SEO
Chapter 9: Website Architecture
Chapter 10: Local SEO
Chapter 11: How to measure your SEO performance
Chapter 12: Quiz
Course Features
- Lectures 0
- Quizzes 0
- Duration 16 hours
- Skill level All levels
- Language English
- Students 7
- Assessments Yes