Fundamentals of Digital Marketing
Fundamentals of Digital Marketing course is a 3-hour online course covering the various aspects of Digital Marketing. It begins with the explanation of Digital Marketing and how it has come into prominence with the evolution of the internet. Moving ahead, With the help of several use cases, you will be taught how to implement Digital Marketing in basic marketing fundamentals. Next, you will be introduced to the various types of Digital Marketing, and each type will be individually explained in the separate modules of this course. For more knowledge we have also added some supportive material which will enhance student’s basic marketing concepts, after which you will be awarded a certificate of completion for this Fundamentals of Digital Marketing course.
Want to accelerate your career in Digital Marketing? Make no delay and enroll in our best Digital Marketing courses that let you gain in-demand Digital Marketing skills and start your successful career in the domain.
Who can enroll in Digital Marketing Course
There are no specific eligibility criteria for taking up this course. However, it would be helpful if you had some basic knowledge of computers and the internet.
Course Details
TOTAL ESTIMATED EFFORT
3 Hours lectures and 10 hours of Reading Material
Total Chapters= 5
Frequently Asked Questions
What is the cost of an online course?
Course fee is $60/- for complete course
Examination and Certification Criteria
After completing all the chapters you will be awarded with a certificate for this course from Konkan virtual university
Receiving a Proof of Completion
Certificate will be given after completion of this course if students meet our minimum assigment and attendance criteria
Course Chapters
Principles of Digital Marketing
Concepts of Digital Marketing, Buyer’s Journey, The Marketing Function, The Marketing Function & Buyer’s Journey, Traditional and Digital Marketing, Digital Marketing Institute 3i Principles, Digital Channels
Developing Objectives
Planning stage considerations, SMART Objectives
Digital Research
Audience Research, Audience Listening Tools, Competitive Research, Cultural Research, Industry Research
Teamwork
Digital Marketing Industry, Business Teams, Shared Business Objectives, Relationship Between Sales and Marketing, Effective Communication Skills
PROPEL Model
Plan, Research, Objective, Prepare, Evaluate, Learn
WHO SHOULD ATTEND
Anyone who want to start a career in Digital Marketing is course will help out understanding basic markekting concepts.
Learning outcomes: After completing this course students will understand the basic of markekting and their application on Digital Media platforms
Course Instructor
Asif raza
Digital Marketing Expert
Qualification: MBA (HRM), MSc Applied Psychology – University Of Wales(UK) Experience: 10 years of experience in Digital Marketing
Course Features
- Lectures 0
- Quizzes 0
- Duration 65 hours
- Skill level All levels
- Language English
- Students 32
- Assessments Yes
