Keyword Research for best SEO Practice

COURSE DESCRIPTION

In this Course, you’ll learn about the purpose of keyword research and how it can inform your content strategy. You’ll follow a step-by-step process to perform keyword research for your website, and learn how a topic cluster content strategy can benefit your SEO.

PREREQUISITES

Must know SEO basics.

What You will LEARN?

So, what will you learn in this Course?
The course was prepared by a team of skilled professionals. To provide you with the most relevant and up-to-date knowledge on SEO tools, we designed it together with the creators of the SEO Toolkit who know tools better than anyone in the world! In the ‘Get Expert’s Tips’ section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with SEO instruments.
Keywords are the words and phrases that people type into search engines in order to find what they’re looking for, and the ideas and topics defining what a piece of content is all about. Keyword research is a foundational part of your SEO strategy enabling you to identify the right words and phrases to target. From this foundation you can better understand your online competitors, improve your on-page optimization and have an outsized impact on achieving your SEO goals.
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Asif raza

Digital Marketing Expert

Qualification: MBA (HRM), MSc Applied Psychology – University Of Wales(UK) Experience: 10 years of experience in Digital Marketing